{"title":"Ajrakh Print Kurta","description":"\u003cdiv class=\"blog_wrapper productlist-desc\"\u003e\n\u003ch2\u003eAjrakh Print Kurta Collection – Artisan-Made Cotton Wear for Women - World of Toji\u003c\/h2\u003e\n\u003cp\u003eThere are generic artisanal prints and then there are prints that carry history. Here, we are talking about the beauty of \u003ca href=\"https:\/\/worldoftoji.com\/collections\/ajrakh-print\"\u003e\u003cu\u003eAjrakh prints\u003c\/u\u003e\u003c\/a\u003e that represent the rich culture and heritage of India.\u003c\/p\u003e\n\u003cp\u003eMore than a motif, Ajrakh is a legacy that continues to hold relevance today. Rooted in the textile traditions of Kutch and tracing back centuries through Sindh, this traditional printing style of printing continues to be a timeless choice for summer clothing.\u003c\/p\u003e\n\u003cp\u003eToday Ajrakh can be found on cotton kurtas, A-line \u003ca href=\"https:\/\/worldoftoji.com\/collections\/summer-kurta\"\u003e\u003cu\u003esummer wear kurtas\u003c\/u\u003e\u003c\/a\u003e.The hand block printing has gone global with its rich craftsmanship.\u003c\/p\u003e\n\u003cp\u003eAt World of Toji, the Ajrakh print kurta collection is crafted through layers of hand block printing, natural dyeing, and time-intensive techniques.\u003c\/p\u003e\n\u003ch2\u003eThe Rich History of Ajrakh\u003c\/h2\u003e\n\u003cp\u003eThe word Ajrakh originates from the Arabic word Azrak, meaning blue, a reference to the signature colour of this print.\u003c\/p\u003e\n\u003cp\u003eIn today’s modern world, Ajrakh block printing is a slow, deliberate process that has made its way to contemporary silhouettes.\u003c\/p\u003e\n\u003cp\u003eBelieved to trace back to the Indus Valley Civilization, Ajrakh continues to evolve across contemporary clothing. Its symmetrical patterns have been passed down through generations as a textile art form.\u003c\/p\u003e\n\u003cp\u003eTraditionally, the process involves 18-20 steps and takes about three weeks to complete. Every step including printing, dyeing, washing and drying demands precision and patience.\u003c\/p\u003e\n\u003cp\u003eIts subtle variations in colour and patterns resemble the Japanese concept of wabi-sabi where every imperfection is deeply valued. The earthy tones, fluid motifs, and organic textures add character to every stitch.\u003c\/p\u003e\n\u003ch2\u003eAjrakh Print For Summer Wear\u003c\/h2\u003e\n\u003cp\u003eSummer calls for flowy silhouettes that are equal parts versatile and comfortable.\u003c\/p\u003e\n\u003ch3\u003eCrafted on breathable fabric\u003c\/h3\u003e\n\u003cp\u003eFor aesthetically pleasing ease, Ajrakh motifs, hand-blocked onto comfortable cotton fabric, make for a head-turning summer outfit.\u003c\/p\u003e\n\u003ch3\u003eMade using natural dyes\u003c\/h3\u003e\n\u003cp\u003eAjrakh is crafted using natural dyes like turmeric, madder and indigo and avoids harsh chemicals, keeping in mind skin-friendliness and environmental benefits. These hormone-safe dyes are gentle on the skin and less likely to cause irritation or rashes.\u003c\/p\u003e\n\u003ch3\u003eVersatile design\u003c\/h3\u003e\n\u003cp\u003eAn Ajrakh cotton kurta represents slow fashion with soul and heritage. It is suitable for all occasions, especially for summer holidays that call for versatile clothing.\u003c\/p\u003e\n\u003ch3\u003eSustainable Fashion Choices\u003c\/h3\u003e\n\u003cp\u003eEach piece speaks of the global Indian ethos, sustainable practices and the beauty of artisan expertise.\u003c\/p\u003e\n\u003cp\u003eA contemporary take on traditional wear, the Ajrakh print kurta collection is gradually picking up visibility among cosmopolitans.\u003c\/p\u003e\n\u003cp\u003eThe wearable form of art celebrates innovation, creativity and hard work, made from natural dyes and sustainable materials. Each piece embodies:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNatural, plant-based dyes\u003c\/li\u003e\n\u003cli\u003eMinimal use of machinery\u003c\/li\u003e\n\u003cli\u003eHandcrafted, small-batch production\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDesigned for comfort, Ajrakh print collection is available in the following categories:\u003c\/p\u003e\n\u003ch3\u003eKurtas\u003c\/h3\u003e\n\u003cp\u003eFlowy, \u003ca href=\"https:\/\/worldoftoji.com\/collections\/a-line-kurta\"\u003e\u003cu\u003eA-line kurtas\u003c\/u\u003e\u003c\/a\u003e in long and short length, ideal for everyday wear. These comfortable kurtas featuring traditional embroidery are suitable for all occasions.\u003c\/p\u003e\n\u003cp\u003eAlso, the eco-friendly production involves slow craftsmanship using ethically sourced, sustainable textiles that are suitable to wear in the scorching heat.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe Ajrakh Printing Process\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe labour-intensive process of Ajrakh printing involves the following steps:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003e\u003cstrong\u003eFabric preparation \u003c\/strong\u003e\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/worldoftoji.com\/collections\/cotton\"\u003e\u003cu\u003eCotton fabric\u003c\/u\u003e\u003c\/a\u003e is washed and treated with natural mordants to retain moisture and softness.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003e\u003cstrong\u003eBlock printing\u003c\/strong\u003e\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHand-carved wooden blocks are used for stamping intricate patterns inspired by nature.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003e\u003cstrong\u003eResist dyeing\u003c\/strong\u003e\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNatural dyes derived from minerals, plants, and organic materials include blue from indigo, deep red from madder root, yellow from pomegranate or turmeric and black from iron rust.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003e\u003cstrong\u003eRepeated printing and washing\u003c\/strong\u003e\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eNatural dyes repeatedly create multiple layers of printing and dyeing.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cem\u003e\u003cstrong\u003eSun drying\u003c\/strong\u003e\u003c\/em\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe fabric is dried under natural sunlight to build pigments and colour richness.\u003c\/p\u003e\n\u003cp\u003eThe natural pigments improve with age, making Ajrakh prints even more enchanting with each wear.\u003c\/p\u003e\n\u003ch2\u003eFAQ’s About Ajrakh Print Kurtas\u003c\/h2\u003e\n\u003ch3\u003eQ1.How to identify Ajrakh print?\u003c\/h3\u003e\n\u003cp\u003eA: Ajrakh printed kurta is identified by symmetrical geometric patterns, an earthy colour palette and its cultural touch.\u003c\/p\u003e\n\u003ch3\u003eQ2. What is the difference between Ajrakh and block printing?\u003c\/h3\u003e\n\u003cp\u003eA: While traditional block printing involves stamping patterns on fabric using carved wooden blocks and dyes, Ajrakh is a more complex process that includes multiple stages, such as resist printing, natural dyeing, washing, and sun drying.\u003c\/p\u003e\n\u003ch3\u003eQ3. What makes Ajrakh unique?\u003c\/h3\u003e\n\u003cp\u003eA: Ajrakh is unique because of its multi-step handcrafted process, use of natural dyes, and geometric patterns. The fabric goes through multiple stages of printing, dyeing, and washing, often taking two to three weeks to complete.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e\n.blog_wrapper \u003e h2:first-of-type {\n  font-size: 25px;\n  font-weight: 600;\n  margin-bottom: 20px;\n  margin-top: 5rem;\n}\n\n.blog_wrapper h1 {\n  font-size: 25px;\n  font-weight: 600;\n  margin-bottom: 20px;\n  margin-top: 5rem;\n}\n\n.blog_wrapper h2 {\n  font-size: 18px;\n  font-weight: 600;\n  margin-top: 30px;\n  margin-bottom: 10px;\n}\n\n.blog_wrapper h3 {\n  font-size: 14px;\n  font-weight: 600;\n  margin-top: 20px;\n  margin-bottom: 5px;\n}\n\n.blog_wrapper p {\n  font-size: 14px;\n  line-height: 26px;\n  margin-bottom: 10px;\n  color: #333;\n}\n\n.blog_wrapper ul {\n  margin: 10px 0 12px 0;\n  padding-left: 18px;\n}\n\na.read-more-btn {\n  text-decoration: underline;\n}\n\n.blog_wrapper ul li {\n  font-size: 14px;\n  line-height: 26px;\n  margin-bottom: 0;\n  list-style-position: outside;\n  font-weight: 600;\n}\n\n.faq h2 {\n  margin-top: 40px;\n  margin-bottom: 28px;\n}\n\n.faq p {\n  margin-bottom: 28px;\n}\n\n.read-toggle-btn {\n  margin-top: 15px;\n  background: none;\n  border: none;\n  color: #000;\n  font-size: 14px;\n  font-weight: 600;\n  cursor: pointer;\n  text-decoration: underline;\n}\n\n@media (max-width: 768px) {\n  .blog_wrapper {\n    padding: 15px;\n  }\n\n  .blog_wrapper \u003e h2:first-of-type,\n  .blog_wrapper h1 {\n    font-size: 20px;\n  }\n\n  .blog_wrapper h2 {\n    font-size: 18px;\n  }\n\n  .blog_wrapper h3 {\n    font-size: 15px;\n  }\n}\n\u003c\/style\u003e\n\u003cp\u003e \u003c\/p\u003e","products":[{"product_id":"maple-a-line-ajrakh-cotton-kurta-indigo","title":"Maple A-line Ajrakh Cotton Kurta - Indigo","description":"\u003cp\u003eCrafted in pure, breathable Indian cotton, this A-line kurta brings effortless elegance of indigo into your everyday. Handblock printed in the timeless Ajrakh craft, the maple motifs stand out in soft ivory, their slightly crooked lines symbolising strength, grace, and the beauty of imperfection.\u003c\/p\u003e\n\n\u003cp\u003eThe relaxed silhouette moves with you, not against you, with functional touches like pockets on both kurta and bottoms, smooth wooden buttons, and an easy mandarin collar. Clean. Classic. And made for long, unhurried days.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for office, casual brunches, weekend errands, and travel days where you want comfort with presence. A set so versatile, you can walk, work, play, and unwind in it, all while feeling completely yourself. \u003c\/p\u003e","brand":"World of toji","offers":[{"title":"S","offer_id":52880802382192,"sku":"WOF-47-S","price":2600.1,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":52880802414960,"sku":"WOF-47-M","price":2600.1,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":52880802447728,"sku":"WOF-47-L","price":2600.1,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":52880802480496,"sku":"WOF-47-XL","price":2600.1,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":52880802513264,"sku":"WOF-47-2XL","price":2600.1,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":52880802546032,"sku":"WOF-47-3XL","price":2600.1,"currency_code":"INR","in_stock":true},{"title":"4XL","offer_id":52880802578800,"sku":"WOF-47-4XL","price":2600.1,"currency_code":"INR","in_stock":true},{"title":"5XL","offer_id":52880802611568,"sku":"WOF-47-5XL","price":2600.1,"currency_code":"INR","in_stock":true},{"title":"6XL","offer_id":52880802644336,"sku":"WOF-47-6XL","price":2600.1,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/3311\/9344\/files\/1_2__re_9826eb58-148e-4c2c-b8f9-cc25d7d6c73b.webp?v=1768222435"},{"product_id":"maple-anarkali-ajrakh-cotton-kurta-indigo","title":"Maple Anarkali Ajrakh Cotton Kurta - Indigo","description":"\u003cp\u003eFlowing, feminine, and deeply calming, the Maple Anarkali Kurta brings the soul of Ajrakh craft into a silhouette that celebrates ease. Made in pure, breathable Indian cotton sourced directly from our artisans, this indigo - ivory combination feels like slipping into serenity. The maple motifs, printed by hand, retain their natural beauty: soft ivory tones, gracefully crooked lines, and a sense of movement that mirrors falling leaves.\u003c\/p\u003e\n\n\u003cp\u003eThe Anarkali drapes softly without clinging, with full sleeves for a graceful fall, two side pockets, and a clean V-neck that frames the face beautifully, offering comfort from morning to night. Wooden buttons add a warm, handcrafted finish.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for office days when you want comfort with presence, small celebrations, temple visits, long lunches, travel, or slow evenings at home. A silhouette designed to walk, work, unwind, and simply be.\u003c\/p\u003e","brand":"World of toji","offers":[{"title":"S","offer_id":52880803103088,"sku":"WOF-48-S","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":52880803135856,"sku":"WOF-48-M","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":52880803168624,"sku":"WOF-48-L","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":52880803201392,"sku":"WOF-48-XL","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":52880803234160,"sku":"WOF-48-2XL","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":52880803266928,"sku":"WOF-48-3XL","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"4XL","offer_id":52880803299696,"sku":"WOF-48-4XL","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"5XL","offer_id":52880803332464,"sku":"WOF-48-5XL","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"6XL","offer_id":52880803365232,"sku":"WOF-48-6XL","price":1851.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/3311\/9344\/files\/2_1__re_838c5de6-ac0c-4d40-854f-cb3d2da89088.webp?v=1768222435"},{"product_id":"conch-shirt-style-ajrakh-cotton-kurta-black","title":"Conch Shirt Style Ajrakh Cotton Kurta - Black","description":"\u003cp\u003eThere’s a quiet confidence to timeless black, and this shirt-style Ajrakh kurta leans into exactly that. The conch motifs-handblock printed in soft beige-carry their own story: gently crooked lines, warm undertones, and a spiralling form that symbolises truth, grounding, and inner clarity. On the deep black base, they feel bold yet meditative, giving this set its effortless, everyday strength.\u003c\/p\u003e\n\n\u003cp\u003eMade in pure, breathable Indian cotton, the straight, button-down silhouette offers structure without stiffness. The classic collar, full sleeves, smooth wooden buttons, and two side pockets make it practical and polished, offering comfort that lasts from morning through night.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for office days, brunches with friends, small family gatherings, or travel days when you want comfort without compromising style. A versatile set that transitions effortlessly from work to casual occasions.\u003c\/p\u003e","brand":"World of toji","offers":[{"title":"S","offer_id":52880803430768,"sku":"WOF-49-S","price":2834.1,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":52880803463536,"sku":"WOF-49-M","price":2834.1,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":52880803496304,"sku":"WOF-49-L","price":2834.1,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":52880803529072,"sku":"WOF-49-XL","price":2834.1,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":52880803561840,"sku":"WOF-49-2XL","price":2834.1,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":52880803594608,"sku":"WOF-49-3XL","price":2834.1,"currency_code":"INR","in_stock":true},{"title":"4XL","offer_id":52880803627376,"sku":"WOF-49-4XL","price":2834.1,"currency_code":"INR","in_stock":true},{"title":"5XL","offer_id":52880803660144,"sku":"WOF-49-5XL","price":2834.1,"currency_code":"INR","in_stock":true},{"title":"6XL","offer_id":52880803692912,"sku":"WOF-49-6XL","price":2834.1,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/3311\/9344\/files\/3_1__re_344b30e8-34c0-4882-8d06-79e013dde9fb.webp?v=1768222435"},{"product_id":"conch-anarkali-ajrakh-cotton-kurta-black","title":"Conch Anarkali Ajrakh Cotton Kurta - Black","description":"\u003cp\u003eFlowing, feminine, and deeply calming, the Conch Anarkali Kurta brings the soul of Ajrakh craft into a silhouette that celebrates ease. Made in pure, breathable Indian cotton sourced directly from our artisans, this black - beige combination feels like slipping into calm. The conch motifs, printed by hand, retain their natural beauty: soft beige tones, spirals and gentle imperfections.\u003c\/p\u003e\n\n\u003cp\u003eThe Anarkali drapes softly without clinging, with full sleeves for a graceful fall, two side pockets, and a clean V-neck that frames the face beautifully, offering comfort from morning to night. Wooden buttons add a warm, handcrafted finish.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for office days when you want comfort with presence, small celebrations, temple visits, long lunches, travel, or slow evenings at home. A silhouette designed to walk, work, unwind, and simply be.\u003c\/p\u003e","brand":"World of toji","offers":[{"title":"S","offer_id":52880806904176,"sku":"WOF-50-S","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":52880806936944,"sku":"WOF-50-M","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":52880806969712,"sku":"WOF-50-L","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":52880807002480,"sku":"WOF-50-XL","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"2XL","offer_id":52880807035248,"sku":"WOF-50-2XL","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"3XL","offer_id":52880807068016,"sku":"WOF-50-3XL","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"4XL","offer_id":52880807100784,"sku":"WOF-50-4XL","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"5XL","offer_id":52880807133552,"sku":"WOF-50-5XL","price":1851.0,"currency_code":"INR","in_stock":true},{"title":"6XL","offer_id":52880807166320,"sku":"WOF-50-6XL","price":1851.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/3311\/9344\/files\/4_1__re_7933f4f2-0474-48e4-951a-c97fe3790c8e.webp?v=1768222436"},{"product_id":"maple-anarkali-ajrakh-cotton-kurta-madder-red","title":"Maple Anarkali Ajrakh Cotton Kurta - Madder Red","description":"\u003cp\u003eFlowing, feminine, and deeply calming, the Maple Anarkali Kurta brings the soul of Ajrakh craft into a silhouette that celebrates ease. Made in pure, breathable Indian cotton sourced directly from our artisans, this red - beige combination feels like slipping into serenity. The maple motifs, printed by hand, retain their natural beauty: soft beige tones, gracefully crooked lines, and a sense of movement that mirrors falling leaves.\u003c\/p\u003e\n\n\u003cp\u003eThe Anarkali drapes softly without clinging, with full sleeves for a graceful fall, two side pockets, and a clean V-neck that frames the face beautifully, offering comfort from morning to night. Wooden buttons add a warm, handcrafted finish.\u003c\/p\u003e\n\n\u003cp\u003ePerfect for office days when you want comfort with presence, small celebrations, temple visits, long lunches, travel, or slow evenings at home. 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