About Us - Exclusive Women Fashion, Home

A Story Rooted In Real Lives

World of Toji was born from everyday struggles faced by modern women under constant pressure to keep up. We saw how fast fashion and fleeting trends can impact confidence, leaving feeling uncertain about their style, and even themselves.

After talking to over 5000 women across Indian, we realized they craved timeless, comfortable, and versatile pieces-not just trendy clothes. World of Toji was born to fill that gap with high-quality, soft on skin and cool fashion wear that helps these women make their mark at work and play. This belief is reflected in our tagline "Own The Now"

An Identity Rooted In Nature

‘Toji’, means humans’ innate connection with nature. “World of Toji” invites you into a universe of comfort, confidence, and authenticity. Our products feel like a second skin

Our logo is a refined, elegant ‘W’ from “World of Toji” inspired by natural vine patterns, symbolizing growth and connection. The circular shape represents the world, where ancient Indian wisdom and craftsmanship is woven into fashion designed for modern routines. Te subtle dot is your key to this world.

Our ethnic wear for women ranges from kurta sets for women to handblock printed dresses. For home, explore our cotton bedsheets, including plain, embroidered and handblock printed besheets, along with muslin dohars for gifting, and perfect lightweight blankets for summer.

Our Philosophy: Timelessness, Comfort, And Confidence

We believe true style is about feeling good in your own skin-at home and out in the world. We don’t just make clothes and home essentials; we create comfort, confidence, and a sense of belonging

• Timeless designs: Our pieces are designed to last, not just for a season but for years.

• Quality & Comfort: We use finest natural fabrics and dyes, so every product feels skin-soft, breathable and cool.

• Confidence: When you wear Toji, you feel empowered, authentic, and ready for anything.

Our Production Process: Heritage Meets Innovation

Our products are made from fabrics handcrafted by skilled rural artisans using traditional Indian techniques like hand block print, Phulkari, Bandhani, Kalamkari, Leheriya, and Aari embroidery passed down through generations. We then use these fabrics with modern aesthetics and techniques to create products for a modern woman's lifestyle - valuing comfort, durability and utility.

Through our extensive and intricate production process, each product is a one-of-a-kind piece of wearable art, as it is crafted in heartland of its native art form e.g. Hand block print from Sanganer, Aari work from Kashmir.

Made Form The Womb Of The Earth

We believe what touches your skin should be pure, gentle, and thoughtfully chosen, hence, all our pieces feel comfortable as your own skin.

We use only the finest long-staple Indian cotton - 100% organic, hypoallergenic, and naturally breathable, sourced directly from artisanal Indian farms. Our natural dyes come from indigo and madder plants. For home essentials, all our fabrics are GOTS and OEKO-TEX certified, adhering to highest European standards of safe and responsible manufacturing.

Unwrapping the World of Toji

Imagine unwrapping a gift that’s good for you and the planet! Your World of Toji pieces arrive nestled in a multi-purpose cotton cloth bag (we call it our little "seed bag"). It's made from 90% recycled cotton-we gather every last scrap from our production, dye it with a dreamy ivory hue, and give it a new life. We then stamp it with our "World of Toji" logo in a soft, natural olive, so you have a reusable piece you can treasure for years.

The bag is then placed inside a 100% recycled kraft paper box having our branding. This provides a premium experience right from the moment our package arrives at your doorstep.